Variety’s donation to Inner-City Arts in my name

By Joy A. Kennelly
Finally picked up my mail the other day and one of the nice cards I received was from “Everyone in the Features Department” of Variety. I don’t know everyone there, but thank you for thinking of me!
It was especially gratifying to see that a donation to Inner-City Arts had been made in [...]

Jeffrey Godsick, President of Marketing Fox/Walden – Marketing to Children

By Joy A. Kennelly
Listening to President of Marketing for Fox/Walden, Jeffrey Godsick, speak last week, I thought it very funny that although the Internet is hugely popular and only becoming more so, he hated it and didn’t want to know about it, just hired people who knew it and let them run with it. That [...]

Dawn Allen, Director, Film & TV of Variety speaks at UCLA Extension Entertainment Publicity Class

By Joy A. Kennelly
Director of Film & TV for Variety Magazine, Dawn Allen, came bearing gifts for Julian Myer’s entire Entertainment Publicity UCLA Extension Class the other night. Realizing you need to build your audience when they’re starting out, she gave us all t-shirts, caps, pens, magazines, and press kits to impress upon us the [...]

The Two Major Shifts in Entertainment Publicity according to Cheryl Boone Isaacs & John De Simeo

By Joy A. Kennelly
Recently I had the pleasure of hearing Cheryl Boone Isaacs, “a governor representing the public relations branch of the Academy of Motion Picture Arts and Sciences on its board,” speak in Julian Myers’ Entertainment Public Relations UCLA Extension class.
We had worked together on The Ghost and The Darkness back when she was [...]

Product Placement/Integration/Embedded Brand Exposure by Brad Brown of Brown Entertainment Group

By Joy A. Kennelly
Brad Brown of Brown Entertainment Group has a long history of branding Pepsi in films and TV shows and was another recent guest speaker in Julian Myer’s Entertainment Publicity UCLA Extension Class.
I had previously met Brad at an informative technology salon that Ken Rutowski used to host. Brad has faithfully attended every [...]

The Marketing of American Gangster as told by Publicist Roz Stevenson

By Joy A. Kennelly
American Gangster has become the iconic film to discuss at every Julian Myers‘ Entertainment Public Relations UCLA Extension Class this semester. We were privileged to hear African-American Publicist for the film, Roz Stevenson of Roz Stevenson PR, share how she approached the public relations campaign for such a potentially controversial film.
She has [...]