Artists Arlene Bogna and Gali Rotstein, Reminder:SBPC Surfrider Benefit TONIGHT!

This just in! Here’s a sneak peek preview of Arlene Bogna‘s write up in Art Scene with my update on her art show following and update on Artist Gali Rotstein as well. Yeah! Congratulations Arlene and Gali! You two deserve it!

More details on the South Bay Professional Connection’s Surfrider Benefit taking place tonight from 5:30pm – 8:00pm at The Shore Restaurant follows this wonderful news ok?


Arlene Bogna’s “Safari Americana” photographs make the viewer sink into a nostalgic reverie. They include color-saturated images of hulking man-made bovines standing like dumb, complacent sentinels in dark R.V. parks or empty dirt lots. They exert a strong whiff of this country’s historic car culture. She asks us to consider what it is in human nature, or the American psyche, that makes us delight in the sight of painted, three dimensional animals perched atop sign poles or hawking honey from flat bed trucks. Bogna’s images have the spontaneous feel of snapshots, yet the carefully orchestrated camera angles and artist’s repeated down-low perspective capture the sheer naive exhibitionism of the roadway animal signs.

Isn’t that a wonderful article? Click on the link above for more!

When we hit Arlene’s art exhibit this past Saturday night (lots of pix in this link) Safari Americana: Scenes of Delight it was packed when we arrived. Following are more pictures taken by Tasty Pie Pictures that are much more artistic than my style.

Just know, the pictures he took don’t accurately reflect how packed this gallery was although they’re very stunning. Apparently, this was the busiest the gallery has been all year! I’m telling you, that’s PR in action baby.

Arlene explaining Favorite The Director of the J. Paul Getty, Michael Brand, was there and checked out Arlene’s work which was rather exciting. So was Peggy Fogelman, who Arlene had spoken on a panel with earlier. Peggy is now at the Peabody Museum, but had been at The Getty prior to that which is cool. (They’re the twosome in the pix above.)

Arlene had a multi-media corner with a video of cows walking around and occasionally mooing. Then she had set up a cow bell that you could hit a button to hear ring. At one point it was so busy you couldn’t hear anything! Cow bell

You can see all the pix if you click the link above entitled Safari Americana: Scenes of Delight.

Just know, if you missed the opening, you can still catch the exhibit through July 18. Click here for a link to all the details.

Remember my other success story artist, Gali Rotstein? You’re going to be so impressed when you read about what she’s been up to since we got her into the Lois Lambert Gallery!

Gali has a show at the Finegood Art Gallery West Hills located at 22622 Vanowen Street, West Hills, CA 91307 with an Opening Reception from 2pm -4pm this Sunday the 29th. Call 818 464- 3218 for more details if you can’t read the invite as is –be there or be square!
Gali was one of 92 selected out of 2000 submissions to be in the DCA Municipal Gallery 2008 juried exhibition!!!!! Isn’t that awesome? Go Gali! For an emerging artist this is fantastic news! Check out to see more of her work ok? I believe new art is uploaded now.
Now for a quick update on the South Bay Professional Connection’s Surfrider Tasting Party Benefit at The Shore Restaurant tonight with host, TV Land’s She’s Got the Look Finalist, Melissa Todd.


WHAT: The South Bay Professional Connection (SBPC) announces a Tasting Party at The Shore Restaurant featuring Executive Chef David Linville’s menu of fresh, internationally inspired California comfort food from 5:30pm – 8:00pm on Wednesday, June 25, 2008 in Hermosa Beach, CA. TV Land’s “She’s Got the Look” finalist, Melissa Todd, a Redondo Beach native, will host the evening and raffle drawing. Goody bags will be given to the top 20 winners of the SBPC networking questionnaire contest open to all attendees. 100% of the $20 suggested entry fee donation will be given to The Surfrider Foundation. (

WHO: Chef David Linville, Chef david- best TV Land’s She’s Got the Look Finalist, Melissa Todd, and special guests,Tank Top Pic 4 E-Mail Fitness Model Brenda Kelly, and Actor Patrick Kilpatrick

WHEN: Tonight, Wednesday, June 25, 2008 5:30pm – 8:00pm

WHERE: The Shore Restaurant1320 Hermosa Ave, Hermosa Beach, CA 90254

WHY: The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Surfrider_foundation_southbay_logo

The South Bay Professional Connection’s (TSBPC) mission is to promote the interests of the South Bay as a whole to the media, the public, businesses, and residents.

For more information, please contact Publicist, Joy A. Kennelly 310 714-2077

I really do hope you’ll consider joining us at The Shore on Wednesday. It just won’t be the same without you!:) Here’s the invite to entice you and share all the details followed by all the pix I’ve been promising ok?

It’s a worthy cause, great food, fun, pretty hostess, and lots of cool people. You can click on the invite to enlarge and see the words better. See you then!

June 25 shore flyer


Don’t forget! Arlene Bogna’s solo exhibit is at Gallery 825 tonight!

SAFARI AMERICANA: SCENES OF DELIGHT is opening at Gallery 825 this Saturday the 21st and I will finally be able to share my images with you.
Hope to see you there,

arlene bogna fine art
(310) 204-4665

What people are saying:

Excerpted from METROMIX
Art attack: Arlene Bogna’s ‘Safari Americana’
By Kimberly Waid & Alie Ward (June 2008)
Photos from her new series, “Safari Americana: Scenes of Delight” pop off the paper with rich pigments and a gorgeous stillness. Exploring the very specific and bizarre theme of roadside animal effigies (fiberglass cows, anyone?), Bogna presents a show that’s hauntingly vintage in aesthetic but also an homage to modern, plasticine life.

Excerpted from SCWCA / Southern California Women’s Caucus for Art
by Suvan Geer (June and July 2008)
The strange, sometimes funny, sometimes disturbing nature of human vs. animal relations is the focus of film maker Arlene Bogna’s first exhibition of color photographs at gallery 825. 6/21 to 7/18.

Part social commentary about [the] role of animals in contemporary culture and part multi-media burlesque – Arlene Bogna’s Safari Americana: Scenes of Delight delights its audience with a myriad of narratives and constructs, all in service of a provocative yet successful formalism.
Peter Mays, Executive Director Los Angeles Art Association (LAAA) / Gallery 825.

For more information:


A solo show by Arlene Bogna featuring large, whimsical, special edition color photographs making a social commentary about our need to have animals as cultural symbols and companions. This collection of fine art photography employs the use of toy cameras, cross-processing, and custom printing. Presented by Los Angeles Art Association.

Artist Reception
June 21, 2008
6 – 9 pm

“Conversations with the Artists” Panel Discussion
Panel: Barbara Blatt, Arlene Bogna, Denise Siegel, and Juror of Group Show ‘Accessorize’ Peggy Fogelman (Peabody Essex Museum), Moderator: Peter Mays, Executive Director, LAAA / Gallery 825.
June 21, 2008
4:30 pm

Gallery 825
825 La Cienega Blvd.
Los Angeles , CA 90069

Free to Public / Valet Parking
Exhibition runs June 21 to July 18, 2008
Gallery Hours: Tues – Sat, 10 am – 5 pm


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Joy A. Kennelly

Announcing Photographer & Award-Winning Filmmaker Arlene Bogna


For More Information: Joy A. Kennelly


Hollywood, CA Photographer & Award-winning Filmmaker, Arlene Bogna’s Safari Americana: Scenes of Delight first solo photographic exhibit to be held at Gallery 825 on Saturday, June 21, 2008 from 6pm – 9pm featuring large, special edition color photographs. Bogna’s raw analog photographic exhibit explores our relationship with animals and our need for them in a whimsical, yet thoughtful fashion.

“Part social commentary about [the] role of animals in contemporary culture and part multi-media burlesque – Arlene Bogna’s Safari Americana: Scenes of Delight delights its audience with a myriad of narratives and constructs, all in service of a provocative yet successful formalism,” says Executive Director Los Angeles Art Association (LAAA) / Gallery 825, Peter Mays.

“In Safari Americana: Scenes of Delight, I wanted to explore this instinct of ours, a strange impulse to connect with, or show dominion over, our fictitious animal friends,” says Photographer, Arlene Bogna. “I created these photographs using toy cameras with experimental techniques, including cross-processing, light leaks, pushed colors, expired film, and custom printing to capture my memories with a sense of play and discovery.”

An award-winning Writer/Director and Photographer, Bogna has received two KidsFirst! Awards for her screenplay, Earth Kids, and a Telly, Platinum Best of Show Aurora, Davey, and Remi, for her narrative PSA, Canvas, she created for the art non-profit, A Window Between Worlds. Bogna’s art and film background includes fine art classes in color, composition, painting and drawing at The Art Center and Otis Parsons, film and media at the Universita di Bologna, Italy, culminating in a Film and Italian Literature degree from UCLA. She continues to expand upon her art education. For more information, go to

Gallery 825 is located at 825 La Cienega Blvd, Los Angeles, CA 90069. Free to the public, Safari Americana: Scenes of Delight exhibition runs June 21 – July 18, 2008. Valet parking is available. Gallery Hours: Tues – Sat, 10 am – 5 pm. For a private tour, or for more information, please call: (310) 204-4665.

arlene bogna fine art

Cooper’s Cure

By Joy A. Kennelly

For those of you searching for the coverage of the recent Cooper’s Cure event, I’m sorry, but it has been removed. For more information on the charity, please go directly to the web site located at

Thank you.

Advertising vs. P.R. and client’s outrageous expectations

By Joy A. Kennelly

Seeing as people always complain about publicists, I thought turn-about was fair play and that you might enjoy hearing some of the things that make us publicists laugh out loud when we hear the sheer stupidity of client’s clueless responses.

(All names have been removed to protect the innocent.)

I have a group of about 8-10 publicists I regularly speak to and consult with on various projects. We all support and provide feedback to each other to help us achieve the best results possible for our clients.

As a result, when we have a client that causes problems, we share our horror stories too to help put things in perspective.

Here’s a list my colleague whipped out in less than 10 minutes of experiences she’s had recently with clueless clients when I was sharing about one of mine:

  1. A client called me today perplexed that she wasn’t in Life & Style magazine yet. It had been a whole one week since she started her PR contract. LOL!!!
  2. The clients who don’t know their markets or demographics—chances are Vogue isn’t going to cover a $99 necklace.
  3. “Have you heard of DailyCandy?” Yes, I have. Over and over. I can’t MAKE an editor feature your product, they either like or they don’t! It doesn’t mean I’m not doing my job, people! TOTALLY! GIVE ME A BREAK!
  4. “Oh, I can’t afford a monthly retainer”—funny, these are from the same people who will shell about tens of thousands for an advertisement in a magazine or some D-listers gift lounge. I guess they don’t realize they could pay a publicist a fraction of that cost and get more respected editorial results.
  5. My favorite is the client who asks for tons of services to be done asap, even though they are late in paying for that month…again. Think again, buddy!
  6. How about the potential client who wanted six months of services for $1000 total, half up front and half at the end? Hey, big spender! LOL

I don’t know why my profession is so disrespected, but I’ve decided to share the other side in hopes that the people who don’t get it, may. I’m tired of having to manage unrealistic expectations and may need to start teaching a course on what to expect when you hire a publicist. What they can and will do, and how to manage your expectations to help the process along.

If you have huge expectations, then go somewhere else and pay $5,000 – $10,000 for the type results you’re demanding. I’m happy to provide a list of PR firms that will gladly take your fees and have someone with less experience work on your account. Otherwise, allow the process to work and stop complaining.

Another publicist friend called me to commensurate and informed me that although he had got his client’s jewelry on one of the top A-listers in the industry which was seen in all the top magazines, his client wasn’t happy because the actresses fingers were fat since she was pregnant.

Is that ridiculous or what? That’s what we’re talking about. If you want publicity results and we give them to you, understand they have a value regardless of how you feel about it. If you had to pay to have your ad placed in the same publications that we as publicists get you into “for free” then you might reconsider the way you treat us. And the time it takes to have the placement.

I, for one, am fed up with people who sign up for a three month contract and then because they really can’t afford my services get mad when everything we discussed isn’t accomplished within the first month of working together. In what other industry are months of work crammed into one with successful results?

Makes me want to extend my minimum requirement to six months just to have some breathing room and for the client to understand P.R. takes time. If you want immediate results, buy advertising.

I’ve said it before, I’ll say it again. Only advertising allows you to dictate where you will be seen in a magazine and when. That’s why you pay a premium for that service. However, it’s been proven that editorial coverage is nine times more effective than advertising hands down.

You are at the whim of the editors who must decide whether or not they have room to cover you, or if you fit within their editorial focus for that month, but you will gain much more credibility in the long run than advertising.

Oh, here’s the other funny thing someone demanded I do recently, which I refused. Understand, there are publicists who lie regularly, but I’m not one of them. As a result, when it was suggested that I lie and say Paris Hilton and Orlando Bloom were planning to drop by an event just to get media there when they knew it wasn’t true, or that their guest list didn’t include any A-listers, I refused.

That demand was a red flag immediately that this person has no scruples, no integrity and really isn’t someone I want to continue doing business with. The final nail in the coffin was the total disrespect and disregard for what I had accomplished and provided that of course followed.

I don’t work with people like that. If you’re not happy, then let’s stop working together. Why prolong the agony? Just don’t expect favors or other benefits when we do stop working together. Once it’s over, it’s over. Good luck and good bye.

The only thing I have is my integrity and my reputation. Fortunately for me, even when a client gets upset and feels like I didn’t do right by them, no matter what, months later they’re always interested in working together again or keeping a relationship with me. Never fails.

Maybe it takes that long for them to realize that maybe what I had to say meant something and I was telling the truth. I don’t know. All I do know is that life is too short to waste any more. Plus, when I release the bad, I always make room for something bigger and better.

Just to have to trust that things have happened for a reason and move forward. It’s just nice to know I’m not alone in this regard. My fellow publicists and I always share a good laugh over some of the lunacy this business brings which helps.

I wish you all much success in whatever you’re looking to accomplish. Just don’t waste my time or yours by complaining when you don’t see results in magazines in one month’s time. It’s just not going to happen. There’s a three month lead time on magazines alone!

So, for all you who want immediate results, save all us publicists time and energy and just buy advertising. That’s what you understand, that’s what you’re comfortable with, and that’s where you belong. Stick with what you know. You’ll be much happier.

Trust me. I am.

I’m looking for an assistant – no PR per se, just personal assisting.

By Joy A. Kennelly

I am looking for a detail oriented, honest, hard working personal assistant who has no other desire in life than to have a flexible work schedule and make a little extra cash as a personal assistant.

Must be self-motivated and willing to work as little as 5 hours a week or up to 15 hours during crunch time with advance notice. I just need an extra pair of hands to accomplish everything I’ve got going on.

This is basic office administrative work as a personal assistant. Must possess the following 11 attributes:

1.) Type 60 wpm with accuracy 2.) Proficient in computer applications (Excel, Word, Filemaker Pro, Microsoft Office applications) and Internet savvy 3.) Comfortable dealing with numbers, excel, budgets, filing, and occasional research 4.) Be organized & run errands when needed 5.) Make follow up calls using good verbal communication skills and professional phone etiquette 6.) Produce and implement mass mailings quickly and efficiently 7.) Handle misc office duties as needed including basic book keeping. 8.) Help organize and implement monthly biz events. 9.) Friendly, positive attitude 10.) Honest to a fault 11.) Discretion with confidential materials.

Perfect for the efficient office manager now mom who chose to stay home to raise her children and is now seeking a professional outlet since the kids are in school. Or, a student who wants sporadic spending money and the chance to interact with lots of different types of people, and only wants to be assistant.

Very casual, flexible work situation with occasional opportunities for dressing up; can work from home. Must have own laptop computer, internet access and unlimited phone minutes. Prefer someone living in the South Bay.

Candidate will perform administrative activities and assist with client related activities including events, follow up, presentations, and basic administration. Will work as an independent contractor; rate is $10/hour. Looking to hire by mid-April.

Please fax resume and cover letter to 424 247-9628.