This is why they pay me the big bucks…LOL!

By Joy A. Kennelly

Glad I’m not Hulk Hogan‘s wife today! Sorry, just had to share. It’s always sad when a celebrity marriage fails. Also, when it’s as a result of infidelity. And a family friend. And someone much younger. And… you get the point.

Makes me glad I’m not married right now. At least to Hulk Hogan.:) Marriage is nice when it’s to the right person and they’re faithful till death do us part. Right? Right.

In any case, very happy to report that I’ve had a 62% positive result from cold call pitching one client this week. What was fun was to find a few old friends I forgot did this type of work. Now to see what transpires as a result of my efforts. Very excited and wish him much success. I’ll share when there’s something more there.

Still prepping other clients for their public debut, but we’re jammin’ and it should be very soon. Mr. De Mille, I’m ready for my close-up…:) I love this part of the process because then when the client is ready, we just pop!

Anyone else think those new Wamu commercials are a total crack up? Especially the roller skating one with the little guy and the big woman? Whoo Hoo everybody! Can you tell I’m watching Access Hollywood and commercials while I write this? Can’t wait to watch Will Ferrell’s newest film, Semi Pro. He is totally my sense of humor.

Oh, almost forgot to tell you. Very excited to see what happens when I put my laser focused attention on pitching Travel Tray in a much wider fashion. I was letting another company act as our intermediary which didn’t work out as we thought so onward and upwards.

Lest I have lead you to believe the owner is anything other than the most gentle, wise, wonderful person, please hear me now. He and his wife are great. I’m honored to be representing their company. However, don’t try to copy their product(s). We know they’re good, but they’re patented and not yours to copy ok?

Okay, that’s all. Just wanted to give a little brag because, Damn I’m good at what I do. LOL. Sorry, Will Ferrell is rubbing off on me a little. (Well, maybe I’m a little good.:)

Have a good evening!

Some PR & Marketing ramblings on clients and things that work…

By Joy A. Kennelly

There’s always a lot of behind-the-scenes prep work that goes into publicizing clients that I don’t report on because what am I going to say? I’m waiting while my director client is researching information to give to me to allow me to do my job?

Or, I’m editing information to write a new client bio? I’m switching servers for the current web site and researching the best web designer for this client? I’ve pitched some new companies for Travel & Play, and am waiting to hear back? Boring! But true, nonetheless.

I find when working with people there’s generally a foundation that needs to be laid first. You need to have 1. a strong bio, 2. a focused description of whatever your project/art/etc is to help with the pitch to media and others, 3. strong visuals prepared to distribute and populate the web site, 4. a press release, 5. a media list tailored to your new client, and 6. a strong web site at a bare minimum.

Speaking of which, a web site needs to be updated constantly (which is why I have blogs – I’m not tech savvy for my official business site: The Joy Writer and need to find someone who is, but this I can do!) with the latest accomplishments, outcomes, etc to allow people to see you’re a viable entity and worth taking a 2nd look.

Another way to set yourself apart and get your name out there is event marketing. What has been fun for me all my life is planning events because not only do I often times see people I haven’t seen in ages, but I always meet someone new and end up staying friends with them as well.

But the added bonus is that event marketing is a great way to keep my name in front of a lot of people in a fun, exciting way that reminds people of my skills and connections, but doesn’t say – Hey, look at me! Hire me! I want work!

It’s more like building a relationship that creates opportunities for work to naturally flow out of the relationship rather than straight advertisement. Does that make sense?

What is funny to me is that oftentimes I’ll help people promote events that I have nothing to do with, but simply want to help get more people to attend. However, what invariably happens is that those invited think not only am I promoting the event, but I’m also organizing it! It’s a natural mistake because I do also produce events, but not all the time.

That happened one year when I publicized an activity from the South Bay International Surf Festival that happens every year during the summer in August to honor and celebrate our lifeguards. I was fascinated by the lifeguard contests that happen where they have to swim, row and surf in relay teams out in the ocean under timed conditions.

I wanted some friends from Hollywood to come down and hang out with me for one of the events. I created an invite with an image of the lifeguard fighting a huge wave in a small dory and a little description of the overall Surf Festival and sent it out to about 300 of my closest friends. (I exaggerate on the closeness, but I do know a lot of people from all over.)

Well, apparently I wrote it so well it was forwarded to a Reuters Journalist who contacted me to write a story about some of the lifeguards because she assumed I was the publicist for the event!

Since I didn’t want to lose the story opportunity to promote my hometown, I quickly rounded up some local lifeguards as contacts for interviews during the event, took pictures and sent everything off to New York for her review. She loved it, interviewed everyone and off the story went on the wire for whoever to pick up.

Now I wasn’t paid to do that, but because I love my home town and am proud of the lifesaving capabilities of our lifeguards I felt it was my duty as a publicist to make sure to see it through to fruition. Plus, I got to meet some great people!

I love helping people get their stories out into the world. I also love promoting quality events and people. That’s what makes my job so rewarding and diverse. There are admin elements about this work that drive me crazy, but I’m planning to get more help to allow me to focus on what I am good at doing, and free up my time more.

Hope you’ve enjoyed my ramblings, now to get to work! Have a good one!

Great news re: Travel Play Co and Gali’s Art Opening in January!

By Joy A. Kennelly

As I was sitting waiting for an appointment I received a call from a woman I’ve been in touch with over at Children’s Hospital for the past few months regarding our potential donation of the Travel Tray to children who are recuperating in hospital beds at Children’s Hospital.

Apparently our product had gone through one committee evaluation already. Suzanne was just about to go into another committee meeting to discuss our donation and needed a quick question answered.

I didn’t know the answer, so quickly called Gali Rotstein, my now artist client, but former CEO of Travel Play Co and inventor of the Travel Tray, who took over and returned her call immediately.

By the time I got out of my meeting I had a message from Gali telling me it’s a go!

Children’s Hospital executives love the Travel Trays and we’re donating 400 this Monday! How wonderful! Now all the children who are stuck in the hospital over Christmas holidays will have a collapsible lap tray to hold all their toys and crayons and whatever else they have to play with while they’re lying in bed. Perfect Christmas gift!

Here’s some pictures to demonstrate it’s original use for when children are traveling, but it’s perfect for the hospital too. I bet adults could use it in the hospital too.

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Gali and I are both thrilled, but not as happy as our Broker, Fred, because now he can share this awesome news with major toy company that is currently reviewing our product to determine whether or not they’re going to license the patent and make it their own! Very cool news all the way around.

I love making other people happy and today has been a good day for that. Now to get some other sticks in the fire now that the flames are starting to rise on Travel Tray!

Next product to work on is StufStop which is designed for adults to hold all their belongings on the passenger seat while they’re driving. More info to come soon!

The other good news is that Children’s Action Network Director, Jennifer, who was one of Gali’s first collectors, and Lois Lambert Gallery Director, Lois Lambert, have both agreed to allow this charity to be the beneficiary of a portion of the proceeds for the entire Group ’08 show this January 12, 2008 that Gali Rotstein will be debuting in with her “Requiem for A Housewife” artwork! Now you really have to join us!

We’re all meeting tomorrow to discuss the particulars, and it’s all very exciting. Children’s Action Network is currently dedicated to finding homes for the more than 114,000 children in the United States who are waiting for an adoptive family and improving outcomes for the more than 500,000 children in foster care.

Here’s a blurb on their TV show called “A Home for the Holidays” which will be airing soon on CBS:

The Dave Thomas Foundation for Adoption and Children’s Action Network are pleased to present the ninth annual “A Home for the Holidays” television special on CBS December 21, 2007 at 8 p.m. EST / PST (7 p.m. CST / MST)!
Each December, Children’s Action Network and the Dave Thomas Foundation for Adoption present “A Home for the Holidays,” a CBS network television special bringing together all-star talent to raise awareness for foster care adoption.

This year, the celebrity lineup includes Sheryl Crow, Fergie, James Blunt, Karmina, Carole King, and Reba McEntire. David Krumholtz, comedian George Lopez and René Russo are among the celebrities presenting inspirational stories of extraordinary families who will share the joys they found through foster care adoption.

Since 1999, this heartwarming holiday special has generated tens of thousands of calls from viewers moved to action after hearing true stories of families who adopted from foster care and of waiting children.

Tune in and watch “A Home for the Holidays” and share, through the eyes of a child, the joy of having a family – not just for the holidays, but forever. Save the date!

Friday, December 21, 2007
8:00 – 9:00 pm. EST / PST
7:00 – 8:00 p.m. CST / MST

TRAVEL PLAY COMPANY DONATES TRAVEL TRAY TO WILDFIRE VICTIMS

FOR IMMEDIATE RELEASE

THE TRAVEL PLAY COMPANY DONATES 700 TRAVEL TRAYS TO FIRE VICTIMS

Beneficiaries are American Red Cross/Save the Children

Los Angeles, CA In an effort to assist children displaced by the CA wildfires, The Travel Play Company donated five hundred new Travel Trays to the American Red Cross/Save the Children’s effort at the Rose Bowl Fundraiser. The Travel & Play Trays are sturdy enclosed “lap tables” which keep toys and food off the floor and upholstery while traveling in cars and planes.

The patented collapsible tray has an adjustable belt that wraps around the child’s waist and is held in place by hook and loop. The large tray doesn’t interfere with seatbelts and is water and heat resistant. The easy to clean nylon tray features side pockets to hold drinks and toys along the 3” wall support.Children using Travel Tray while in the car “The tray creates an autonomous space that may be the only thing a displaced child has to call their own after the fires,” said outgoing President and Inventor, Gali Rotstein. Now an artist, Rotstein is represented by Lois Lambert Gallery at Bergamot Station.

The Travel Play Company sells utilitarian products, wholesale and retail, that enhancesand simplifies the daily or seasonal travel experience for both the adult and child. For more information on the company or products, please contact Joy A. Kennelly 310 714-2077 or review www.travelplayco.com. Children using Travel Tray while on the plane