Lots of good stuff to report on all my clients & projects…

By Joy A. Kennelly

Where to start? Let’s see. Well, first off, Domiziano Arcangeli, my Italian actor client who is on hiatus from publicity while he’s producing his first feature film (Big news!), will soon be leaving for Japan to act in a huge martial arts film.

He’s very excited about the opportunity and I’m thrilled for him. Things are moving right along for him. Congratulations Domi! Work with you when you get back and your film is in the can? Sending you lots of love.

My Artist client, Gali Rotstein, also on hiatus from publicity while she creates a larger body of her amazing artwork, has just had her stint extended at Lois Lambert’s Gallery. You can catch her newest pieces on display in conjunction with the next show now.

That’s great news for her. Support the arts! Visit Lois’ gallery! BUY ART!!! Especially my clients! I have great taste (so I’ve been told) and you’ll be very pleased with your investment. Go Gali, go Gali!:)

On a personal professional note, I’m excited to announce my next South Bay Professional Connection has been created and ready to launch. Here’s the press release with all the details. I’ve added a special up-and-coming talent as the opening act named Jayme Mackinga.

Recognize the last name? Yep, that’s my Pastor Jim’s 16 six year old daughter I’m always raving about. I told you we had amazing talent in my church so why not start from the top? Right? LOL

She’s really gifted and won a major award at a huge conference this past year which once I receive the info I will share with you. jayme-2.jpg

John Pieplow, my headliner, has been pursuing a very successful music career for many years and is gracing us with his presence for the very first time ever in the South Bay. Very excited to have him perform as well. Okay, here’s the press release now:



WHAT: A Special Birthday Benefit Concert by Acclaimed Musician John Pieplow at The Ardmore at 705 in Hermosa Beach, CA. A portion of the evening’s proceeds will benefit the American Cancer Society.

WHO: South Bay residents, business owners, and Hollywood entertainment industry guests. Acclaimed Musician John Pieplow, john-guitar-couch.jpg known for his unique musical blend of blues, jazz and pop, will perform a special birthday benefit concert for the American Cancer Society. He has played at the East West Pro Tennis Classic at Home Depot Center, the Verizon Wireless Amphitheater with Huey Lewis and the News; Chicago; Earth, Wind and Fire and Chris Botti. John was the headline band for the 2008 St. Patrick’s Day Show at the House of Blues Sunset Strip.

He has opened for The English Beat; Rock Star Supernova Winner Lucas Rossi; American Idol Finalist Ryann Star, five-time Grammy-nominee, Ambrosia; and multi-Grammy and Oscar-winner Christopher Cross at the House of Blues Sunset Strip. Pieplow has won several music awards including: “Best Alternative Band 2004;” “Best Solo Artist 2003;” a 2005 nomination for “Best Guitarist;” 2006 “Album of the Year;” and a 2007 nomination for “Best Song-Writer” by LA’s Rock City News.

In the past year and a half, John Pieplow has performed more than 80 shows at premiere music venues in Los Angeles including the House of Blues, Troubadour, Key Club, Whiskey A Go Go, The Roxy, The El Rey Theatre and the Viper Room.

In addition to his musical appeal, John developed a dedicated fan base as the film director of the cult favorite “STRANGELAND.” (See film/theatre bio below)

WHEN: Wednesday, April 2, 2008 7pm – 9pm

WHERE: The Ardmore at 705 (Club 705) located at 705 Pier Ave, Hermosa Beach, CA 90254 (310) 372-9705. Free, covered parking is available directly behind the building off Ardmore St.

HOW: $10 donation includes appetizers prepared by The Ardmore Chef Max, formerly with Donald Trump National Golf Course, Palos Verdes and the Viceroy Hotel. A portion of the evening’s proceeds benefit the American Cancer Society.


WHY: The South Bay Professional Connection’s (TSBPC) mission is to promote the interests of the South Bay as a whole to the media, the public, businesses, and residents.

TSBPC provides a wide variety of community, professional, social and business opportunities for professional groups, companies, and others interested in connecting with South Bay businesses, residents, visitors, and cultural, entertainment and educational institutions.

The South Bay Professional Connection achieves these goals through membership, special events, a comprehensive calendar of events, local, state and national government advocacy, public-private partnerships, and public relations/marketing for members.


A native of Brooklyn, NY, John Pieplow began a career as a theatre and film director soon after designing film sequences for several Broadway shows, including the hit musical (and nine-time Tony Award-nominee), Baby, and as well as the dramas Terra Nova (written by Academy Award-winner Ted Tally) and Lolita (written by Pulitzer- Prize winner Edward Albee). Following Broadway, he directed numerous award-winning commercials, including campaigns and product launches for top fortune 500 companies such as Visa, American Express, and Pepsi with Michael Jackson.

Upon moving to Los Angeles, Pieplow returned to the theatre, directing nine plays in less than two years. His production of Red River Rats was nominated for the Pulitzer Prize for Drama. He is widely known as the director of the hit international cult film, Strangeland. A lifelong guitarist and keyboard player, John Pieplow has worked and performed with many outstanding and prominent musicians including co-producing a film soundtrack album, titled, Rebel, with Yes co-founder, Chris Squire. John also wrote and performed music for the prime-time television show, Sons and Daughters, for Lorne Michaels and NBC. This spring, he will join mega-hit rock group, Foreigner, as their opening act.

ABOUT THE ARDMORE restaurant-2.jpg

The Ardmore restaurant provides an elegantly casual fine dining experience. Their attentive staff provides classic cocktails or a fine bottle of wine wine to accompany their superb steaks, chops, pastas and seafood. Sit back and enjoy sophisticated entertainment in an unhurried, relaxing environment at The Ardmore at 705 in the heart of Hermosa Beach, CA.

The Ardmore at 705 (Club 705) is located at 705 Pier Ave, Hermosa Beach, CA 90254 (310) 372-9705. Covered parking is available directly behind the building off Ardmore Street.

CONTACT: Publicist, Joy A. Kennelly, The Joy Writer PR & Marketing 310 714-2077



The Joy Writer PR & Marketing New Business Focus

By Joy A. Kennelly

What I find interesting is when you’re ready to learn something all of sudden everywhere you turn the message comes through loud and clear. For me, it’s to focus on what’s important to you. Even today’s sermon was about not being a double-minded man, but focusing on God rather than money.

Single minded focus in whatever you do.

All my life I’ve taught my clients in order to become successful they need to focus on their one true passion in life regardless of how many other areas they’re talented in or enjoy and the rest will fall into place. If your passion is singing, be a singer. If your passion is writing, be a writer. If your passion is painting, be a painter. If your passion is sculpting, be a sculptor. If your passion is directing, be a director.

You get my drift…

Once you have the foundation and reputation for that one thing it’s so much easier then to branch out into your other interests. People like someone who is successful at one thing rather than half-ass with multiple things because then you’re harder to categorize and it’s confusing. Your brand is mixed up.

Doesn’t mean give up on those other interests and passions, just put them on the back burner or develop them independently of your main thing while you work on building up what really makes you happy.

Well, I woke up this morning and realized I need to take my own advice! What a novel concept! All my life I’ve taken whatever client has money because I knew I could help them and I liked the variety. I also didn’t want to commit to one type of PR for fear of becoming bored.

However, when I did commit to my short film festival I had huge success with it. When I committed to other client’s, we had great success.

I’ve not had the success I think I’m capable of with my PR business because I’ve not committed to it and focused like I could have. I’ve always just looked at it as a way to make money, not something I’m really passionate about. My true passion has been writing which is why I blog so much.

Just keeping it real.

I know I’m good at PR, I know I can help whoever crosses my path if I believe in them, I have had some success, but I wasn’t focusing on what made me happy. I was focused on making everyone else happy.

As a result, after a few months of working together the client would run out of money and decide to stop working together.

What I realized in working with the clients I’ve helped become successful (like Actor Domiziano Arcangeli and Artist Gali Rotstein) is that if you really believe in the talent and skills of the person you’re working with and give more than 100% because you’re having fun doing it, people find the money. And you find them success.

t becomes a mutual give and take or exchange that doesn’t depend on money, but rather passion and love for building a career together. It takes time, dedication and commitment.

Looking back, the clients I wasn’t passionate about, but were working with simply because they were paying me were the clients who never worked out. Like they say, money can’t buy happiness or success.

It’s the times when I’m working with a client and would work with them even if they weren’t paying me because we’re having such a great time together that I’ve had the most success.

That’s why when I woke up this morning I realized what really, really, really makes me happy right now is Fine Art. Nothing else has made me as happy or fulfilled as launching an artist’s career.

Maybe it’s because they’re a different breed and more sensitive like me, maybe because they appreciate my efforts more and actually say thank you for helping them in addition to paying me, maybe because the art scene is so hot and exciting right now, or maybe simply because they’re bringing beauty into the world, or even something more intangible, but I love it.

I’m passionate about Art and my Artist clients.

Having had this epiphany I can’t go back. Although I love entertainment and never thought I’d leave it, I feel like I’m ready for the next stage in my career and it doesn’t involve that world in the way I’ve been involved with it before.

I will still incorporate entertainment types into my art openings and fund-raisers and events, but it’s not going to be the focus of what I do for my career right now. I love actors and filmmakers and screenwriters, don’t get me wrong, but now I’d rather enjoy their participation with my clients rather than my cultivation of their careers.

Does this make sense?

With fine artists, I have a true synergy in spirit and concept. I don’t have to worry that they’re going to be involved in something that morally I don’t agree with and resist representing because the artists I choose to work with have definite styles that fit what I like. If I don’t want to work with goth or other types of artists, I don’t.

Real simple.

However, with entertainment you never know which direction your client will take, or what they’ll be passionate about next. Not that there’s anything wrong with it. I have just found that when I’m true to my values and my morals in my work, then I can give more than 100% freely and easily which benefits everyone.

When those values and morals are compromised, I can’t participate as fully and it’s a lost situation. I really need to do work I believe in. This maybe a little idealistic and maybe impossible, but I’m going to give it a whirl and see what transpires as a result.

So, from now on I won’t be working with filmmakers, actors, screenwriters, or anyone else who is not art related. If an actor or entertainment type wants to build his art career, then that’s a different story. However, right now I’m declaring my commitment to representing Fine Artists only.

And it feels right.

Everything else I do will be simply for fun (like covering Mercedes Benz LA Fashion Week’s designers.) I love fashion and the high drama of the shows, but I don’t see myself doing publicity in that realm, nor building an actor’s career through attending these type events any more either.

Attendance will simply be for me and my viewing pleasure. And your reading pleasure.

I’ll leave fashion to my friend Adrienne who runs Magnolia PR. Not to say if a designer wants to work with my artist clients I won’t make that happen, but for now, I’m just going to enjoy being part of the scene as an observer, not working it.

What I will work are my Fine Artist’s careers because when they’re successful, then I’m successful. I’m very close to announcing some new, exciting details on my latest artist clients – so stay tuned!

Happy Sunday!

Save Saturday, January 12, 2008, for Gali Rotstein’s Art Opening Celebration (I would say reception, but this is gonna be a celebration!)


Please save Saturday, January 12, 2008 on your calendar and plan to join us at Lois Lambert Gallery in Bergamot Station for Artist Gali Rotstein‘s Art Opening from 6pm – 9pm. A portion of the evening’s proceeds benefit the Children’s Action Network.

This is going to be the party of January and if you’re an art collector, Lois Lambert is one gallery you must put on your “Must See” list. YOU WILL BE GLAD YOU DID!

Trust me.

Over 5,000 very cool, art & other hip people have been invited from numerous sources…

Amazing artists, great guests, charity cheer, and delectable drinks… what more can you ask for?